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ԴϺ޹˾-ñֽӹ洫ý˾ ʱ䣺2011-12-06 14:10:09 鿴12133
A
AAAA Эᣩ AAAA (American Associations of Advertising Agencies)
˾ҵ֯
A trade association of U.S. advertising agencies.
B
ʱΣƽʱΣ Early fringe
ڵŽĿ֮ǰİʱΡ
In television, a daypart in late afternoon immediately prior to the airing of local news programs.
Եʱ䡡 Fringe
ڵгУָʱΣƽʱΣ֮ǰţƽʱΣ֮ʱΡ
In television, dayparts just before prime time (early fringe) and after the late news (late fringe).
ڡ Passive audience
ָЩտĽĿݲѡĹڡǵΪΪdzϰߣûϲĽĿǿտκνĿ
A term given to viewers who are unselective about the content they watch. Passive audiences are thought to watch TV out of habit tuning to almost anything if a preferred show is unavailable.
׼ Standard error
ֲı׼ƫͳѧ˵Ԥݵ׼ȷԡ
The standard deviation of a sampling distribution. It is the statistic used to make statements about the accuracy of estimates based on sample information.
C
 Measurement error
ɲϵͳƫ
Systematic bias or inaccuracy attributable to measurement procedures
ǡ Meter
һּ¼ӻؼгIJװ.
A measure of central tendency defined as that point in a distribution where half the cases have higher values and half have lower values.
Simple frame
иʳ˿
A list of some population from which a probability sample is actually drawn.
 Sampling error
ڲʳʱڳɵƫ
Inaccuracies in survey data attributable to the luck of the draw" in creating a probability sample.
ʡ Sampling rate
ģ˿ڹģıʡ
The ratio of sample size to population size.
D
롡 Codes
ڵУ磺ռǣڴظֻĸΪôʹݴ
The numbers or letters used to represent responses in a survey instrument like a diary. Coding the responses allows computers to manipulate the data.
Գ Cross-sectional
һֵƷÿһʱ˿гȡһ
A type of survey design in which one sample is drawn from the population at a point in time.
ۼڡ Exclusive cume audience
ضʱֻij̨ķص
The size of the unduplicated audience that listens exclusively to one station within some specified period.
ЧӦ Hammocking
һֵӽĿŲԡһµĻĽĿܻӭĽĿм䲥мĿʡ
A television programming strategy in which an unproven or weak show is scheduled between two popular programs in hopes that viewers will stay tuned, thereby enhancing the rating of the middle program.
ԡ Inertia
ΪָǿĽĿһ㲻Ƶ
A description of audience behavior that implies viewers are unlikely to change channels unless Provoked by very unappealing programming.
Ŀ Lead-in
ͬһƵijһĿ֮ǰһĿǰһĿĹڹģǺһĿʵҪء
The program that immediately precedes another on the same channel. The size and composition of a lead-in audience is an important determinant of a program's rating.
̨Ӽͥ Multiset household
ָӵһ̨ϵӵļͥ
A television household with more than one working television set.
λʡ Placement interview
ΪȷԸռǻǶеijʡ
An initial interview to secure the willingness of the respondent to keep a diary or receive a meter.
Ӹ˿ʡ PUT (Person Using Television)
ʾһʱտӵĹ
A term describing the total size of the television audience, in persons, at any time.
ʡ Qualitative ratings
ڵܽᡣжٹ/ڣǶԽĿķӦ磺ˣ˼ע⣬ԼϢ
Numerical summaries of the audience that not only describe how many watched or listened, but their reactions including enjoyment interest, attentiveness, and information gained.
Ե顡 Qualitative research
еκϵͳԵ顣磺СۺͲ߹۲취ʱҲָʵ飬ʹõ漰:ʣ
Any systematic investigation of the audience that does not depend on measurement and quantification. Examples include focus groups and participant observation. Sometimes used to describe any nonratings research, even if quantification is involved, as in "qualitative ratings."
Quota sample
һַǸʳɱԼдΪ磺ԣ
A type of nonprobability sample in which categories of respondents called quotas (e.g., males), are filled by interviewing respondents who are convenient.
 Reach
ijضʱڣijýķص˻ͥڵʱʾΪռ˿ڵİٷֱȡ
The number of unduplicated persons or households included in the audience of a station or a commercial campaign over some specified period. Sometimes expressed as a percentage of the market population.
顡 Sweep
ָʵ鹫˾Ϊ׼геΪ4ܵĹϢռ顣
In television, a 4-week period during which ratings companies are collecting the audience information necessary to produce local market reports.
绰ʷ Telephone recall
绰ԱҪ󱻷߻/տĽĿָͨǰһĽĿ
A type of survey in which a telephone interviewer asks the respondent what they listened to or watched in the recent past, often the preceding day.
Ӽͥ Television household (TVHH)
ʵгõĵλָκӵпտĵӻļͥסڼˡ
A common unit of analysis in ratings research, it is any household equipped with a working television set, excluding group quarters.
һInfoSys
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Ʒʱ׷ 2011-08-03 05:58:10
׼ҵ 2012-02-03 09:50:36
2012Ҫ֪ļӪ 2012-12-04 09:07:53
ѩ20꣺ѧ 2011-07-29 13:38:16
۸ɵӪ 2011-09-07 07:34:46
йҰװйƷ 2011-07-22 10:52:44
ԱۣδӪ 2011-07-21 14:03:49
Ʒԭ㴴 2011-07-14 09:35:28
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