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˹ƻͬ롱Ļ


Դ˹İ ʱ䣺2011-12-21 22:26:31 鿴12404
ߣRob Siltanen

ƻͬ롱δɡ˭˼ʸDz˹أʱ̸̸ù汳ʵˡ

ͼƬάٿ

ͼƬάٿ

ƻ˾׿ԽǷʢʷٷDz˹ȥʹܶ˿ʼ˼ͬ롱(Think Different)ʼ仰ġ·ҡ(To the Crazy Ones)ӹʷӰ졣δɡ˭˼ʸDz˹أԴ಻ͬ˵ˣʱԼ뷨ң̸̸ù汳ʵˡ

ƵƻThink differentýԴ˿Ƽ

֪ʱʲôأҵʱͲСǸùĺĴԱʱTBWA/Chiat/Day湫˾δִܼкϻˣ빫˾ϯִйټϯ(Lee Clow)һæƻ˾ƽΪ䴴Ĺ档ҺͿһ쵼ƽĸ(ƽǰڡڼ)ҳϯDz˹еÿһ˾顣

׫дڼ䣬ҷԼβ¼µЩѾõĴռǣԼ1997Ϊƻ˾ʱڱĸĵ(ƽʱڻ۳֤)ЩռУ跨ʹƻ˾ؽԻ͵ĹڼµҳʼǼ롣һҳʸDz˹ġ·ҡӹűԭ壬Լݸ塣

֮ǰҲϿƻ˾ĺġͬ롱׼ȷһЩºۣʹдƪԽʾֶءɭ(Walter Isaacson)ij顶Dz˹(΢)ɭдƳͬ롱ġ·ҡӹĴ󲿷̨ʶDz˹ɵġȻˡ˵Ƕʷ޸ġ

Dz˹вƻ˾Ĺ漰ҵ񡣵ӹ汳IJ߻ߡʵϣհƻ˾ʵҵչʷԻ͵Ĺ˾˵棬̬ųġн˽⵽ύDz˹ġ·ҡӹűԭľ裬Լűԭ忪ͷβ֣նʹDz˹űdz⡱һһЩ¶ԡͬ롱ι׼ȷȻмڴһʷ淢ͻãͬ롱ԼһЩʢԶ׿ʶߵĺڰƬһĵӣdzλdzдĺ֮֡ʱTBWA/Chiat/Day湫˾ָĿ׸񡤹ȱ(Craig Tanimoto)

ͨĶ˽⵽ʷٷDz˹˾̾ijɾ¼ԼԼӡӼᲢ⡣˹̹ѧ2005ҵϵݽһˡĵݽ֮һDz˹һλ˲ľԶ׿ʶˣţϻɾ͵ΰᲢȫ֮ġҲDz˹ۣұ˵ʹͻƢʱˣʱֱҵġЩȻҷdz𾴼Ƿɾ׿ԽҶӲֱ־ӸµĸԲû̫ġҿⷽ棬ʹֵóޡͲֻһšDz˹ڼ䣬ֳʥ˰ġ

ʷٷDz˹һˣҾΪ׿ʻޡִ彨ʦ˹(Mies van der Rohe)(Henry Ford)ߵһ塪⻹̳Լ(John McEnroe)˼ά(Machiavelli)ijЩDz˹ܷŬûλֲиŵƶĻôƻ˾ƱѸٵشӡΪЦתΪӵСʷٷDz˹ǽƾһ֮ʹƻ˾ġ฻вܺз˸ֹؼãƻ˾ġȾʼڳΪͬ롱档

ġ

Dz˹ijλ

19977³һ˳߽ҵİ칫Ҹ˵ҪʥȻ󿪳ȥŵ(Cupertino)ʷٷDz˹̸йƻ˾ˡʱDz˹ոշƻ˾ʱCEOϣŤתƻ˾ҵ»ľ档ڷɻϣ͸ңȫDz˹ѹҵ񽻸ǹ˾ʱƻ˾ҵBBDO湫˾ù˾10ǰChiat/Day湫˾жƻ˾Ĺҵ񡣿ΪChiat/DayʧȥƻͻеԩϣλΪDz˹ڹȥƻ˾شĹ˾ֲһַʽ

ʱǹ˾dzɹDZҵ־Ϊѹ˾ӮµĹҵаһЩҪԶŵĴ󵥹ҵ񡣵ʱ33꣬ڹ˾δִܼкϻˣ˾Ĺҵ񡪡ղ˾ղƷƼӢƷƵĹҵ񡣵ʱҸմһղƷƵӹ棬Ϊߡ(Toys)ĵӹ浱ʱѱΪѵӹ档DzղƷƼӢƷƹҵĹԱУЩڹҵ߲ŻĴ˲šǶ˾Ϊƻ˾棬Դ֤ǵĹ洴ҵ

ǰƻ˾ķɻϣ͸ңDZ֪Ҫ湫˾ͨʽƽҵĻԾܾǺһ緹˵湫˾Ϊ˾ҵòѴɱǺܲǵġڿʱӵоԵƣȫͬDzͨƽ鷽ʽΪǹ˾ʱdzߺ죬ΪڹȥΪƻ˾˹ʷѵĹƷţƻ˾ֱӸȫȨȨǹ˾һ衣

ƻ˾޲֤ͨ(Ƭ޲ϣ ṩ)

ƻ˾޲֤ͨ(Ƭ޲ϣ ṩ)

ǵƻ˾ܲʱһλһңȻ˵Dz˹Ͼ10ûDz˹ˣұΪDz˹һӵһ֡ӭؼҡʽʺ򣬵ʵˡ

Dz˹߽ң־Եĺɫͷж̿㣬ϴЬȻͦеģʵͷʮ㡣

ʱʺ򼰽ܷdẓڿͼChiat/Day֪˰Dz˹ʷ˾̾ĹĻԻ͹ȥҲֻδᡣDz˹ֻ˵ܸ˼ǡллǵĵôǾͿʼɡ˵ƻ˾ڡ޶֮У˾״ǰĻҪ⡣˵ӵһЩ൱IJƷҪʵЧİ취ڿ棬뼸ҹ˾Ӵļҹ˾ܡ˽ǵ󡯡Լ̸ҹ˾ƺܲȤĻҲͨƽ𡣡һ̣룬Ӵ֮ǰĴɲһˡ

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