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Դ ʱ䣺2014-10-27 18:05:49 鿴4390

㲥ýġϡȱԣʹùԸóһ󲿷ֹͶš

̨

ýע˵ͳû䣬ֽýӵȴͳýһɫҵ»IJҵ꾰УǵȴDZȵӺֵűҪ̨

÷ġ2014ϰ̨Ͷš棬ϰ꣬ýĹӪԵķˮ루ͼֽ־ýĹͶ½̨ý5.8%

÷

 

ýע⵽һȤǫ̂ýҵжãЩӰأ

ýѡȡ˼㲥̨Ķе߷ã ֱϺݵȴУ㲥̨룬2014궼˽ϴģľӪҪһ̽ԸýѡȡϺһرдԵ2014Ӫյҵ½Ķ㲥ṩһܺõҵ壺

 

ǰŸ£Ϻ㲥ľӪΰһֱͣıȫУݷĹͻǡΪֹܾӪĸΣڽýרʱ˵ѾóһdzƯijɼˡݣ

9µµĹ涩ʷ¸ߣУֹ9µڶ죬㲥µ֪Ƶ101ȫ涩Ѿͻ2ԪΪһҹ涩ͻ2Ԫֹ㲥̨915ţһֹ㲥̨LOVE RADIO 103.7ȫĹ涩Ѿڡ

20146£Ϻ㲥̨ϺĻ㲥ӰӼ޹˾SMG12׹㲥Ŀһ壬ͬʱ㲥ģERCƳϺ㲥ijʱ̣ܶӵϺ㲥̨ĹԴۡĿǰͨͳƵʾϺ̨2014ϰ꣨1¡6£ӪҵͬǷ23.13%һڱϺݵһ߳ǷģԽ1µ8·ݵۼӪͬǷﵽ20.76%

 

Ϊʲǫ̂ƴ

̨Ǻһҵأý༭ɭýһп2013Ϻ˽Ѿﵽ163.38ͬ15.6%˵ݳȺģӣӿ͹˵̨ýն

ڴͳĴ£㲥̨ĴģʽģܶϢԴ༭ӹһһĽĿͨ㲥FMAM͵ǧ򻧵֪նͱӽˡֽѡ½ԶԶֻˡ

㲥IJӺζ𰸾ڡϡ

һµ̨ýڵ̨ij޴ҪԭڵնѾתƣӴĻתСĻӽĿĴնѾPCֻȡ㲥ý壬ҵѸͷչƶն˵Ĺģ޼

ֱӵԭǣһȺнϸȺΰĻ˵ӰҵֱԭǡϺ㲥ҵ߹ˡ

̨ý

÷Ҳ֧һۣܳع㲥ʹóĸ϶ȣҵ20%ͶݶΪ2014ϰ̨Ͷҵڵ̨ͶTOP 10Ʒưϣ߾λһڣͶߴ163%

ϺΪ̨úÿԹdzԭ

һѽṹϺӵйڵһгṹdzвײռȴ󣬳ʡ͡ѽṹر

ڶնˡCTRгоɷ޹˾ͳƣ2012꣬ع㲥ѾΪϺ㲥һնˣ2013ñﵽ48%ڰݷÿ˹˾һλܼʱΰĿͻһ⣺ǵϲʲô͵ý壿λܼĻشȤǶж켣ϵý嶼Ȥǵġġصġ ΪΪƶý壬ȷʵǵ̨ý֮ýӪֵˡ

㣬ҲܺԵһ㣺㲥ýмǿĵԡΰý壬¢ϣϺ㲥ϺýегݶǷdzߵģﵽ93%ҡĹ㲥Ʒơ㡢̨ķݶֻаٷ֮㼸ټϽ̨Ҳаٷ֮㼸ǰٷ֮ߡ൱DZϷƵгݶ

ԭڱݡϺκһеý廷¶ą̃Ͼǵ֮ÿж֪Ľ̨̨ͨ㲥ԾѲӰ졣

 

ԭ򣺴ӿͻϵ

9µףϺ㲥ĸΰִﱱĿǰݷñƷƿͻǰļ£ͣշתڸУΪǰIJֽڣܶƷƺҵDz̨ý塱

ͻвԣ󣬸ҪµýʽֱӰ쵽̨ýڹԴõ⡣ΰ깤˼æżͻĹ֮ŷ֣Ǹͻô꣬໹Dz˽⡱ڻ಻˽£ܶ˵ýϵΪǡ˷ѵģЧǴۿ۵ġ

磬ЩͬӡˢýĿͻ緿ز̣һӡˢĹİҵ㲥̨Ϊ汾ԿýֲġⳣΰľӪŶЦԷǡ

꣬иҵʼʶ㲥ýҪԣ磬زҵڵ̨ýͶʾ̧ͷ֮ƣ÷ݣ2014꣬ڵ̨ýǰͶҵУزҵΪͻ9%Ͷݶǰ壬һٵĿֻв5%ķݶ

ΰӡ̵ĻǷزǽ˺ܶ໥ҵĹεġͷġʵġͶˡΰ˵Һܺ棬ǻ˾ΪʲôͶŹ棬˵ʽӪ㲥ǼʽӪ

ʣԴͳýijһˡΰý壬ЧӦǡ㲥ýġϡȱԣʹùԸóһ󲿷ֹԤ㣬ͶڸӾ׼ĵ̨ýϡ

 

ǰҵǷпɳԣ

ڣ̨ýҵܲܿɳ

Ƚӡˢý塢ý塢̨ý壬ýʽʽ̨ýûݵġ󻯵ʵˡ̨ýDz۲۵ݸûƶý壬˸衣㲥ѾڳԴݲೢԣù㲥ݺڵĻʽһΰĽܣνġ޷棺һƣ

ϣ̨ýܹµĿռȷʵ磬Ϊġؼҡ³Դģ⳵˾ȺĹ㲥Ŀ15ǰѾˣǵ龰һ⳵˾ʦҴҸȥһxxãΪһͰ̨ͨĿṩʳֻǣʽԱһʱֵıǩO2O

Ҫҵ˼·ǵûϡ

ƶ˶˵ע˶룬㲥ֻ֮Էʲǫ̂ý塰򻯡Ժƶݻ٣ֻνġ

2014꣬Ϻ̨һ׵¡ƶ㲥APPѾߡϣһƶdzе߸Ա仯IJƷƷ˵̨ĸ֣Ƶʵĸ֡ΰṩһϺһĿͣһHappy Morning CallĽĿѾϺ䵽˽һʵ

׵APPڶ㲥ýսУеһƽ̨ĽɫûѡĿҲԽƵ֦FMƶAPPҵĽĿʽUGC˼·Ѿߡ

ݿһõԸʵԭȻڹչ˵ϺƷƶԵ̨Ĺռ50%ƷȫΧвһ롣ǾϺĻӦø󣬡ΰʾһ꿪ʼϺ㲥Ȩʵֹ

ڶ㲥ĺϺ㲥̨˵Ҫе2ҵģɳռȻϺ֮⡣׷ý壩

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